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Circularity
A new solution for a future without textile waste.
2.13kg
6,496
104
On average, a purchase on Otrium prevents 2.13 kg CO₂e and 30g of waste.
6,496 tonnes of carbon emissions were prevented by Otrium.
104 tonnes of waste were prevented by Otrium.
At a glance
The circular economy is a model of production and consumption that aims to extend the life cycle of a product –think sharing, reusing, repairing or recycling – to minimise waste. In fashion, unsold items are being destroyed, burned or wasted without ever being worn.
Since 2000, the number of garments produced annually has doubled Fashion Revolution . 15% of these items will not be sold and not worn Vaayu. Another example: Returned clothing. In 2022 alone, 43 billion kilograms of returns ended up in a landfill Business Insider .
Otrium’s mission is to help reverse trends like this. We give end-of-season items a chance to find their way to a new owner instead of a landfill. Fashion brands can open their own store on our platform, and we handle the complete e-commerce experience for them. The first step to a circular fashion industry is to wear over waste: Our solution connects fashion brands to consumers to find clothing a new home.
We try to go the extra mile to achieve this. When an item is damaged, we first try to repair it and give it a second chance on our membership-based platform. We also connect brand partners with selected stock buyers and local charities. This way, we’re able to recover the most value for each item regardless of its condition.
Milan Daniels, Otrium’s co-founder: “When we started Otrium, we didn’t just want to create a company. We wanted to start a movement. We wanted every item of clothing produced to be worn."
What Otrium did about this
Otrium worked with carbon tracking platform to quantify the (CO₂e) and waste averted by our outlet business model. By helping fashion brands reach new consumers with unsold stock, we proved the positive impact #WearOverWaste has on the industry.
In 2022, Otrium prevented 6,496 tonnes of carbon emissions (CO₂e) and 104 tonnes of waste by providing fashion brands with a profitable solution to move unsold inventory.
By selling items, compared to a hypothetical scenario in which Otrium and other off-price players do not exist.
That’s the equivalent of 2,219 round-trip flights between Amsterdam to NYC DEFRA, for one passenger] or throwing away 130,524 pairs of jeans Vaayu.
FUTURE
FUTURE
Now vs. Next
In 2023, expand our clothing refurbishing service that aims to repair and save 25,000 pieces.
Add the carbon emissions avoided & waste saved per item on Otrium.com (for consumers) and on our partner dashboard (for fashion brands).
Conducting further research to understand which part of our business model has the most positive impact and prioritise accordingly.